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Case Study Saltmedia created an original identity for Broker Referral Systems. The brief required a "financial and innovative" brand to show the exponential potential of their referral system. Logo Identity The "arrow" logo successfully depicts the forward thinking of the company's system, and the red background with scrolling digital figures shows the multitude of possibilities available to their clients.
Saltmedia produced an identity Style Guide for the company's education in effective use of branding. The BRS stationery presents the company brand with every offical document received by customers and suppliers.
Saltmedia also created an online identity, extending the company's brand to a 24-7 portal available to everyone. The interface is easy to use, and there is no needless clutter. The website also provides the opportunity for users to view an online demonstration of the product. While the BRS website was being completed, Saltmedia Audio got to work in creating an audio identity. A sophisticated and corporate sounds compliment the visual branding, opening up the company's marketing potential to radio, television and other aural media. The BRS jingle and music bed featrues in an animated Flash presentation on the front page of the website, which give an easy to digest overview of the company's system. Read more Saltmedia Case Studies Broker Referral Systems |
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