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Case Study Saltmedia transformed a Christian college's logo into a successful brand. Corporate Identity Maranatha's tradional crest still features in it's modern identity. Saltmedia incorporated the old into the new image. The circular "swish" is inspired by the college's slogan, "For life and eternity", along with the tradional circular crest. The modern colours are also adaptations from the tradional. Tradional maroon translates to the dark blue, and the original gold transforms into the lively and fresh freen. Saltmedia brought style and consistency to Maranatha's brand through these revolutionary changes.
For a successful brand to share with the market, Maranatha needed to promote the people, places and programs that make up the college. Saltmedia produced a portfolio of quality photography to feature in all media.
Saltmedia created a series of succesful campaigns for the college's various unique selling propositions. From postcards to newspaper campaigns, Saltmedia gave the college the means to promote itself in a proud and professional manner.
Maranatha Christian College serves hundreds of enrolled and prospective families who always current information. Saltmedia created an online portal for students, staff and parents to access all the current information they need. The interface guides users through the site with ease. Prospective users can tour the campus and read up on different courses and programs available at the college. Read more Saltmedia Case Studies Broker Referral Systems If you would like to contract Saltmedia for your branding project, click here. |
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